This Retractable Banner Stand (with interchangeable graphics) features a ”field-serviceable” graphics cartridge. Like other Retractable banner stands, this banner stand, retracts the banner into the base when not in use. The difference is, this product offers an interchangeable graphic cartridge. In under 5 minutes, you can change your trade show banner display to feature a new message. This feature will insure you can keep your banner stand for years.